Enrich leads and accounts

Use Clay to enrich records with contact, company, technology, hiring, funding, and firmographic data.

Use Clay when your system needs better GTM data before it can score, route, sync, or act on a lead or account. Clay can run enrichment waterfalls and return structured outputs to your app, CRM, data warehouse, or workflow engine.

Common enrichments

Category	Examples
Contact data	Work Email, Phone Number, Person Job Title
Company identity	Company Domain, Company Address, Company Industry
Company size and revenue	Employee Count, Company Revenue (Exact)
Technology and hiring	Verify Technology Usage, Website Techstack, Company Job Openings
Company intelligence	Company News, Company Latest Funding

Example workflows

• Enrich every signup with company domain, employee count, industry, revenue, tech stack, and latest funding.
• Find people at a target account, fetch work emails, and route them to the right outbound motion.
• Verify whether an account uses a target technology before assigning it to a campaign.
• Add recent company news and job openings to account scoring logic.

Build it with Clay

Start with a Clay-managed function when the use case is standard. Use a custom function when your team has specific providers, fallback order, prompts, or output schemas.

Routines

Run Clay-managed functions or expose your own Clay functions through Routines.